Newsletters – A two-way conversation

There are three main signs of a successful newsletter.

• The audience asks after it if they don't receive it.
• There'll be a spike in website visits and queries.
• It provokes unsolicited feedback and advice to make it better.

Does your newsletter do this?

A newsletter is an excellent way of establishing your knowledge, credibility and presence in your market place. It's a great way to remind your customers that you're here to help and give them information that they can use in their everyday personal or professional lives.

Nine times out of 10 it is NOT a direct sales tool.

Most business owners understand the need for a newsletter, but don't have the time or the skills to use it properly.

Which is where evbmedia comes in.

Reminder service

One of the most important keys to a successful newsletter is putting out regularly. With so much to take care of in your business, creating the newsletter is often well down the list of priorities.

evbmedia can be your alarm clock. We'll ring you on a predetermined day in the production process to see what you'd like to feature, kickstart your ideas and find out who you'd like us to talk to. It's up to us to keep you on that predetermined timeline.

Copywriting

Content is king. evbmedia can research industry news, suggest topics, do interviews and write the copy. We can also co-ordinate sign-off from the relevant people. All you have to do is insert it into your template.

The whole shebang

We can create the plan, find the right software, create the copy, fill in the template and send it out to your database. You don't have to worry about a thing.

If your current newsletter is too much effort. If it's not working for you. Or if you want to start up a new one.

Call us today.

Airport Times
Client: Auckland Airport
Start date: December 2009
Frequency: Monthly
Services: Writing original copy, sourcing stock photography and organising original photography.

Charlie's Angels
Start date: September 2009
Frequency: Bi-monthly
Services: Reminder service, writing original copy.

NZ Protege competition 2011

Congratulations to Kaleb from Blaze for winning this year's Protege competition and to our runner up, Sophia Stace from Get Funk'd. See TRADE online for behind the scenes photos and videos.

Find out more

NZ Master Stylist 2012

The finalists have been chosen and they'll all be gathering in Auckland on January 29 to turn their concepts into reality - now the hard work starts! For everything you need to know about the finalists, the competition and the judges, head to www.tradenz.co.nz